The task of the project was to create a visual identity for the Bardov Krijes association (Bard’s bonfire), formerly known as ZFC. (Zagreb Fantasy Convention) The idea for the name of the association comes from history and fantasy pop-culture. The Bard is presented as a medieval music traveler/adventurer singing songs and legends about heroes, real events and myths. The Bard has always raised the moral of warriors with his/hers song and tale, informed villagers of recent events and conveyed news to people around fireplaces. The goal of the visual identity is to convey a sense of magic and mysteriousness, where one can imagine a roaring campfire around which the Bard sits and tells his fantasy stories. It also represents the association that organizes ZFC, whose goal is to entertain story lovers, gamers and avid role-players alike through the magic of fantasy and science fiction.